Building Something From Nothing
Notes on building independent work where technology, design and human behavior meet.
Every project I have built started the same way: with an idea, and the decision to pursue it.
Notorious Ape Club started with characters and a community. ORBI starts from a question about how people could interact with the world differently. YUKIZUMI comes from Tokyo's avant-garde and my travels through Asia. Dumb Grails comes from an obsession with extraordinary objects and the stories behind them.
I approach this work as two things at once: an analytical discipline and a creative art form. Code, systems and numbers on one side. Design, branding and instinct on the other. The interesting work happens where they meet, where technology, design and human behavior intersect.
The ordinary was never the objective.
None of it is finished. Every project is still alive and still changing. This site keeps a record of all of it, because the attempt is part of the work.